Level 2: Strategic Foundations - Discover What Drives Your Category
Uncover what motivates category engagement through a concise, market-informed survey.
The Qwerry Brand Framework
Level 1: Essentials
Level 2: Strategic Foundations
Level 3: Strategic Blueprint
Level 4: Complete Brand Strategy
LEVEL 2
Strategic Foundations
Crowd-source directly from the market with our qualitative Discovery Survey to develop a comprehensive list of category motivators (also known as category entry points, or attributes). This uncovers what motivates your target audience to engage in the category so you can assess whether your brand strategy aligns with these critical triggers—or if key motivators are being missed.
Learn key themes among motivators and prioritize them based on an evaluation of each motivator’s actionability. This method goes beyond internal hypotheses, capturing unbiased, market-driven insights.
Key Deliverables
Category Motivators Report: List of actionable motivators for your category based on results of a primary research Discovery Survey among your target audience and search listening analysis.
Strategic Foundations Report: Key themes among motivators, a prioritized list based on actionability of motivators, and other key findings.
Benefits
Gain an unbiased, market-driven perspective on what motivates engagement in your category and how buyers evaluate brands.
Equip your team with a ready-to-use list of attributes for brand strategy and messaging alignment.
Lay the groundwork for future quantitative testing and validation.
Get assurance that your strategy reflects real-world motivators, not just internal assumptions.
Generate excitement about new opportunities to meaningfully connect with your audience.
Real-World Applications
Category Blind Spots
You’ve built your strategy based on internal hypotheses but feel unsure about its relevance to your market.
Uncover market-driven category motivators you might be missing, directly from your audience.
Strategic Expansion
Your team wants to explore a new product line or enter a new market, but you lack clarity on what drives buyer engagement in that category.
Develop a market-informed list of what triggers buyer behavior in your target category.
Prepping for Brand Strategy Work
You’re about to embark on a full brand strategy project but want to ensure it’s grounded in consumer insights.
Lay the groundwork for a robust brand strategy by understanding the most critical buyer triggers.
Not sure where to start?
Take a short brand quiz to find the Qwerry Brand Framework level that fits your goals, audience, and budget. Receive a tailored recommendation based on your unique needs.
Let’s work together.
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