Why Qwerry?
At Qwerry, we help our clients ask (and answer) the right questions so they can grow their brands.
We are a research-first brand consultancy. We feel so strongly about the need for research in branding that we will not do a project without it. We help marketers, brand leaders, and business owners gain consensus in their organizations and build cohesive brand strategies that resonate internally and externally to drive brand growth, because we:
Our Promise
Employ modern brand research methodologies that are grounded in empirical evidence (we research the research)
Provide data stories through dynamic reports and data apps that can be used and shared throughout your organization
Translate brand insights into specific actions and recommendations that tie back to marketing laws of growth
What Drives Us?
01.
Curiosity
At our core, we define and then ask the right questions for our clients. To do this, we are ever curious and stay on top of our trade, always learning new things about research methodologies and techniques so we can provide our clients the best of the best.
02.
Logic
We connect dots, from A to Z and everywhere in between. We love applying math and analytics to branding, and we look for reason and order in our findings. If we don’t find them right away, we dig deeper so we can always answer the question “but why?”
03.
Useful Insights
After we conduct careful research and analyses, we pull our discoveries together into a compelling story to share these new findings. Our insights always come with an explanation of their implications and ‘real-life’ actions and recommendations to take based on them.
Our Point of View
Qwerry works with clients to ensure we choose the right approach for each one’s specific need. We not only ask the right questions with our market research, we ask the right questions before each engagement so our work is purpose-built and impactful for each client.
We explore these options for every engagement, just to name a few:
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Can we answer the key questions to solve your business objectives using big data alone (often faster and cheaper)? Is a “small data” approach what we need (a primary market research study)? Can we use both to get a true holistic picture?
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Can we give you specific actions and recommendations that tie back to marketing laws of growth using one of our agile templated products, or do you require a more custom approach? What makes sense for the business question, your organization, and your budget?
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We work with brands of all sizes: big, small, or not yet in existence (startup ideas!). Data analysis for a category can vary based on your size, we incorporate this into our projects.
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We aim to craft a story that matters and will resonate with your stakeholders. We admire and follow these four principles from “Storytelling that drives bold change*”:
Understand deeply so we can describe simply
Honor your company’s past (our findings may suggest big or small changes. If so, it’s important to acknowledge past wins to help drive internal alignment)
Clearly communicate the mandate for change (this is where our data and storytelling come in)
Lay out an optimistic path forward (this is where our realistic recommendations based on laws of growth come in)
*Source: “Storytelling that drives bold change,” HBR Nov-Dec 23
Our Commitment to Quality
Tools & Partners
Qwerry invests in and uses a mix of industry-leading tools, and partners with industry leading sample providers, because we make quality a top priority for every project. We start with quality-assured data, conduct rigorous analyses, and follow up with thoughtful deliverables and interactive data visualizations (not data dumps) to ensure your success.
Qwerry is a lean team of curiosity-driven folks. We can move quickly, so we can make discoveries and provide you with the insights and recommendations you need to make confident brand strategy and marketing decisions.
Our Core Team
Joe
Founder and Brand Insights Director
Disha
Brand Insights Manager
Tristan
Client Delivery Manager
Britni
Finance Manager
Our Name
Qwerry (KWERR-ee)
Years ago, stones used to make inspiring structures were marked with their QUARRY source – one of many early signs of branding as we know it.
To QUERY is to ask questions to check validity or accuracy.
The making of our logo…
THE LETTER Q
QUERY
QUARRY
THE LETTER Q
The first letter of our name
QUERY
Query is the basis for our name. It means to investigate or to ask questions, and we ask the right questions.
(Symbolism: magnifying glass)
QUARRY
The origins of branding go back to quarry marks. Here, stones are cut into segments that fit together neatly.
(Symbolism: blocks / squares)
