Level 3: Strategic Blueprint - Quantify Brand Perception and Performance
Measure brand perception, spot performance gaps, and turn insights into clear brand actions.
The Qwerry Brand Framework
Level 1: Essentials
Level 2: Strategic Foundations
Level 3: Strategic Blueprint
Level 4: Complete Brand Strategy
LEVEL 3
Strategic Blueprint
Conduct a robust quantitative category buyer research study to uncover audience priorities, brand alignment gaps, and category opportunities, delivering actionable insights to refine your brand’s approach.
Results from this research provide tactical, attribute-level insights that are immediately actionable. Develop a data-driven framework that highlights key opportunities, gaps, and audience perceptions, providing clarity and direction for your brand.
This phase delivers structured insights to guide brand refinement and set the stage for deeper strategic work.
Key Deliverables
Brand Health Report: strengths and weaknesses in perceptions of your brand.
Category Drivers Report: insights into what drives engagement across your market.
Strategic Blueprint Report (Interactive): a user-friendly, online report with visualizations and data filters for easy viewing and sharing your brand and category driver research results with your organization.
Benefits
Gain a comprehensive understanding of your brand’s health.
Identify brand strengths and weaknesses on market motivators.
Equip your team with structured brand insights.
Deliver a focused tactical plan to guide operational and messaging priorities.
Gain confidence in leveraging objective data to address key gaps and opportunities.
Gain internal alignment stemming from objective, market-driven insights to make informed, purposeful decisions for your brand’s evolution.
Real-World Applications
Objective Market Data
You may have some internal data, but it lacks the objectivity or depth needed to understand market priorities.
Get a complete picture of your brand’s performance on market motivators based on real, unbiased data.
Internal Alignment
Your team struggles to align on how your brand is perceived by your target audience and the market, leading to uncertainty about focus areas.
Uncover how your audience perceives your brand’s strengths and weaknesses to guide operational and messaging priorities.
Optimizing Brand Efforts
Your current marketing strategy feels disconnected from audience needs or market realities.
Refine your brand approach with actionable insights tailored to your market and competitive landscape.
Not sure where to start?
Take a short brand quiz to find the Qwerry Brand Framework level that fits your goals, audience, and budget. Receive a tailored recommendation based on your unique needs.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!