Research Partner Checklist for Brands

Selecting the right brand research firm is a pivotal decision for brands. You need a partner that delivers insights to fuel growth, sharpen strategy, and strengthen your competitive position. But how do you ensure a research partner meets these diverse needs?

This checklist helps you assess firms based on clear, strategic criteria—so you can choose with confidence and get the insights that truly drive your brand forward.

Want a deeper dive before you download?
Read our Insights Article: “What to look for in a Brand Research Firm” - this checklist is its actionable companion.