Research Partner Checklist for Agencies

Selecting the right brand research firm is a pivotal decision for agencies. You need a partner that delivers strong data insights to strengthen the strategies, creative, and campaigns you develop for your clients. But how do you ensure a research partner meets your diverse needs?

This checklist helps you evaluate firms using clear, strategic criteria—so you can choose with confidence and ensure your work is backed by insights that drive real impact.

Want a deeper dive before you download?
Read our Insights Article: “What to look for in a Brand Research Firm” - this checklist is its actionable companion.